Bright. According to the critics, the worst film of 2017. By any rational measure it was not even the worst film the week it came out. What’s going on here? On Rotten Tomatoes the critics give an absolutely stinking 26%. That’s bad. That’s really bad. That’s a film so bad that it leaves you feeling dirty, like you’ve soiled yourself. With the disappointment there’s a measure of anger. Why? Why was I tricked into wasting my precious life on this? Just as well the audiences were forewarned.
And yet, and yet. Apparently a number of people went ahead and watched it anyway and…well, they seemed to like it giving it 85%. Hang on, 85%? That’s not a stinker; that’s a genuinely good film. People are saying they not just thought it was ok or short of being awful; they thought it was really enjoyable. A 60% difference seems to require some kind of explanation.
I’ve read a number of the bad reviews and well…there’s nothing particularly insightful about them. It’s a series of cliche’s. It doesn’t work. I didn’t like it because whatever. That’s not to say any of these critiques are necessarily untrue or unfair (albeit uninspired) but they could be levelled at any number of films that don’t lead critics to declare them the worst film of the year (some of these same critics were probably the ones who listed ‘Mother’ as one of the best films of the year so…yeah). Something else is at play here.
Theory#1 – We are afraid of Netflix.
This theory is also pertinent when it comes to the discussion of Altered Carbon. It goes that Netflix has become hugely successful and is changing how people view films and TV. In the case of the latter, the critics don’t appear to be so worried because, let’s face it, most of them don’t want to have to sit down and watch hours of live TV. They are used to being given viewings in advance, binging four episodes on the trot. They might be a little bit worried about how traditional TV channels are going to cope (and maybe they should be) but it’s not impinging on how they’d choose to consume the product.
Films are a different matter. Many film critics truly love cinemas. For them, their first visit to the picture house was a seminal experience. The smell of popcorn and worn out seat coverings still causes their stomach to clench with excitement like remembering the first kiss of a favourite lover or a first professional level goal, try, century or crossing the winning line as number one. Cinema is at the core of their being, an integral part of their personal history and sense of self. That’s why films about films and cinemas always feature so highly in critics’ lists. It speak to something very real within them. It’s how they can give the Best film Oscar to ‘The Artist’ without a trace of self-awareness.
And there is nothing wrong with any of that until it gets in the way of the day job, namely making fair recommendations for the general public. Netflix represents an existential threat to the cinema-going experience (or so some believe) and they must be stopped. Bright was a big investment for Netflix, a chance to show they can do films as well as series. So, naturally, any true lover of cinema must use their power to stop this juggernaut regardless of whether the film deserves their disdain or not.
Personally, I’m not totally convinced I buy into this theory. There may be an element of that in play but whether it is uniform is debatable. In fairness, there is a argument to say Netflix should release these things in the cinema first. Why not? If they back a film that much let people see it on the big screen. People are going to use Netflix anyway. Anecdotally, I binge on Netflix a fair bit but I’m also going to the cinema as much as I ever have in my life.
Theory #2 – The ‘buy in’.
Another theory as to why ‘Bright’ received such a mauling is that the concept itself just alienated the critics from the get-go and they failed to appreciate the buy-in factor that many fans of sci-fi and fantasy bring to what they enjoy. Here’s a concept; buddy cops but it’s in a world where there are orcs and elves and one of the cops is an orc. You may well read that and go, ‘oh come on, that’s stupid’. Apparently this was the standard critical response.
On the other hand, lots of viewers were given that concept and thought, ‘yeah, I’ll go with this’. Second generalisation alert: fans care about world-building, critics care about performances. Ok, this may be a generalisation too far but there’s something in it. When futuristic and fantastical worlds are unveiled before our eyes a lot of people are just on-board with it. For them, this suggestion of another world to explore is the thing that enthrals them. It’s why they can look at the maps of Middle Earth or even Treasure Island and feel a sense of excitement just at the thought of going to these places, even if they are never really touched by the story. That feeling of immediate investment is something I got watching the title sequence of Game of Thrones and also the sense of instant familiarity when they visit the ‘Oasis’ for the first time in ‘Ready Player One’. Certain things tick certain boxes for certain fandoms and that should not be dismissed.
When you are gazing at the horizon whether the facial expression or vocal inflection of the person in the foreground is 100% convincing is less of a concern. For many critics, by contrast, the acting performance is the alpha and the omega. It’s why the accusation of 2-D characters is so often used and why some critics can feel fulfilled watching an actor’s face as he stares off into the distance while nothing happens. The interior world of the performer is where they want to explore.
From this perspective it’s easy to see why the critics love films like ‘Three Billboards Outside of Ebbing, Missouri’ (ok, I really enjoyed it too). It’s all about performances and it is stacked with them. If on the other hand, you went to that film hoping to see a world you’d never seen before where your mind can go off on adventures of its own, you’d be disappointed. The point here is thus, internal and external worlds are both valid forms of entertainment. There’s no rule saying that the former is worth more than the latter.
Dear Critics Part 3 – Altered Carbon. Coming next…
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